Every Building on the Sunset Strip

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American (Omaha, NE born 1937)
Every Building on the Sunset Strip, 1966
Artist's Book
20th century
Creation Place: United States
Artist's book with offset printing
book closed: 18.2 x 14.4 x 1 cm (7 3/16 x 5 11/16 x 3/8 in.)
slip case: 18.5 x 15 x 1.5 cm (7 5/16 x 5 7/8 x 9/16 in.)
open (height/depth/length): 20.3 x 38.1 x 152.4 cm (8 x 15 x 60 in.)
Engberg B4
Harvard Art Museums/Fogg Museum, Anonymous Loan in honor of Branden W. Joseph
, 2.1993
This record was created from historic documentation and may not have been reviewed by a curator; it may be inaccurate or incomplete. Our records are frequently revised and enhanced. Please contact the curatorial department listed above for more information.
On a Sunday morning, Ruscha loaded an automatic camera, looped around every building on the Sunset Strip to expose one mile of night-life fame in broad daylight, and accordion-folded it in book. Now unfold the vice versa panorama and a flnerie-on-wheels immediately begins to stretch out left and right, upon and down the boulevard, but so smooth and silent and straight is the sliding ride over the luster of the printed page that the caressing eye irons out any possible photographic depth in the scenography of Los Angeles. To sweep the Strip further would only wear its legend even thinner. Ruscha's photo-books were a complete anomaly in the art scene of sixties. They later became a brand name once they have been situated by critics and historians in relation to Marcel Duchamp's ready-made and Andy Warhol's serial reproduction techniques (both artists had their first American exhibit, in Los Angeles, in 1962 when Ruscha published his initial Twenty-Six Gasoline Stations) as well as the aestheticizing of everyday architecture with Robert Venturi's 1972 Learning from Las Vegas. They also troubled the conventions of artist's books by using offset printing to develop "a mass-production of a higher order," and more importantly, freed the double-bind between book and photograph in which one was either the commentary, or the illustration of the other.
Exhibition History
Landmark Pictures: Ed Ruscha/Andreas Gursky, Harvard University Art Museums, Busch-Reisinger Museum, 01/08/2000 - 03/19/2000
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