Harvard Art Museums > 2.1993: Every Building on the Sunset Strip Prints Collections Search Exit Deep Zoom Mode Zoom Out Zoom In Reset Zoom Full Screen Add to Collection Order Image Copy Link Copy Citation Citation"Every Building on the Sunset Strip (Edward Ruscha) , 2.1993,” Harvard Art Museums collections online, Apr 19, 2024, https://hvrd.art/o/286740. Reuse via IIIF Toggle Deep Zoom Mode Download This object does not yet have a description. Identification and Creation Object Number 2.1993 People Edward Ruscha, American (Omaha, NE born 1937) Title Every Building on the Sunset Strip Classification Prints Work Type artist's book Date 1966 Places Creation Place: North America, United States Culture American Persistent Link https://hvrd.art/o/286740 Physical Descriptions Medium Artist's book with offset printing Technique Photolithograph Dimensions book closed: 18.2 x 14.4 x 1 cm (7 3/16 x 5 11/16 x 3/8 in.) slip case: 18.5 x 15 x 1.5 cm (7 5/16 x 5 7/8 x 9/16 in.) open (H x W x D): 7.6 x 162.6 x 14.4 cm (3 x 64 x 5 11/16 in.) State, Edition, Standard Reference Number Standard Reference Number Engberg B4 Acquisition and Rights Credit Line Harvard Art Museums/Fogg Museum, Anonymous Loan in honor of Branden W. Joseph Copyright © Ed Ruscha Object Number 2.1993 Division Modern and Contemporary Art Contact am_moderncontemporary@harvard.edu Permissions The Harvard Art Museums encourage the use of images found on this website for personal, noncommercial use, including educational and scholarly purposes. To request a higher resolution file of this image, please submit an online request. Descriptions Commentary On a Sunday morning, Ruscha loaded an automatic camera, looped around every building on the Sunset Strip to expose one mile of night-life fame in broad daylight, and accordion-folded it in book. Now unfold the vice versa panorama and a flnerie-on-wheels immediately begins to stretch out left and right, upon and down the boulevard, but so smooth and silent and straight is the sliding ride over the luster of the printed page that the caressing eye irons out any possible photographic depth in the scenography of Los Angeles. To sweep the Strip further would only wear its legend even thinner. Ruscha's photo-books were a complete anomaly in the art scene of sixties. They later became a brand name once they have been situated by critics and historians in relation to Marcel Duchamp's ready-made and Andy Warhol's serial reproduction techniques (both artists had their first American exhibit, in Los Angeles, in 1962 when Ruscha published his initial Twenty-Six Gasoline Stations) as well as the aestheticizing of everyday architecture with Robert Venturi's 1972 Learning from Las Vegas. They also troubled the conventions of artist's books by using offset printing to develop "a mass-production of a higher order," and more importantly, freed the double-bind between book and photograph in which one was either the commentary, or the illustration of the other. Publication History Susan Dackerman, ed., Corita Kent and the Language of Pop, exh. cat., Harvard Art Museums (Cambridge, MA, 2015), pp. 204-205, cat. 56, ill. (color) Exhibition History Landmark Pictures: Ed Ruscha/Andreas Gursky, Harvard University Art Museums, Busch-Reisinger Museum, 01/08/2000 - 03/19/2000 Corita Kent and the Language of Pop, Harvard Art Museums, Cambridge, 09/03/2015 - 01/03/2016; San Antonio Museum of Art, San Antonio, 02/13/2016 - 04/13/2016 Related Articles In-Sight Evening: Preparing for the New Harvard Art Museums, Part II March 28, 2013 Accessible Texts: Exhibiting Ruscha July 18, 2013 Related Works M24192 Edward Ruscha Every Building on the Sunset Strip Prints Verification Level This record was created from historic documentation and may not have been reviewed by a curator; it may be inaccurate or incomplete. Our records are frequently revised and enhanced. For more information please contact the Division of Modern and Contemporary Art at am_moderncontemporary@harvard.edu
