Every Building On The Sunset Strip
© President and Fellows of Harvard College
Identification and Creation
Object Number
M24192
People
Edward Ruscha, American (Omaha, NE born 1937)
Title
Every Building on the Sunset Strip
Other Titles
Alternate Title: The Sunset Strip
Classification
Prints
Work Type
artist's book
Date
1966
Culture
American
Location
Level 3, Room 3610, University Teaching Gallery
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Physical Descriptions
Technique
Photolithograph
Dimensions
cover: 18.1 x 14.2 cm (7 1/8 x 5 9/16 in.)
Inscriptions and Marks
  • inscription: bottom of slip case, blue ballpoint ink, handwritten, signed, in artist's hand: Ed Ruscha
Provenance
[Anthony Meier Fine Arts, San Francisco, California], sold; to Harvard University Art Museums, September 20, 1999.
State, Edition, Standard Reference Number
Edition
2nd
Standard Reference Number
E. B4
Acquisition and Rights
Credit Line
Harvard Art Museums/Fogg Museum, Margaret Fisher Fund
Copyright
© Edward J. Ruscha IV/Gagosian Gallery
Accession Year
1999
Object Number
M24192
Division
Modern and Contemporary Art
Contact
am_moderncontemporary@harvard.edu
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Descriptions

Label Text: 32Q: 1100 60’s Experiment , written 2015
In Los Angeles in the early 1960s, Ruscha began to publish his own small books in modest editions, priced at only a few dollars each. The slim softcover volumes are illustrated with mechanical reproductions of black-and-white and color photographs of familiar places (such as pools and apartment buildings) and things (such as palm trees and records). While they suggest the vernacular documentary photography of Walker Evans, Ruscha’s images are purposefully banal. Eschewing the language of fine art, Ruscha referred to his deadpan photographs as “technical data” and “readymades.”
To produce the books, Ruscha employed skills he learned while training as a commercial artist. While his publications were mechanically produced, they also required significant manual labor. Ruscha designed the books, had them printed by local print shops, then edited and assembled them in his studio. By disseminating his publications in stores and by mail order, he attempted to integrate his work into the world of ephemeral printed matter. Although the books now occupy glass cases in museums, when they first appeared they were a departure from the luxury artist’s edition and from the standards of fine art photography. Ruscha’s work reverberated significantly in the years to come, especially in conceptual art practices of the late 1960s and ’70s.

Publication History

A Decade of Collecting: Recent Acquisitions by the Harvard University Art Museums, exh. cat., Harvard University Art Museums (Cambridge, MA, Spring 2000), pp. 82-83, ill.

Exhibition History

32Q: 1100 60’s Experiment, Harvard Art Museums, Cambridge, 04/23/2015 - 10/07/2015

Modern Art and Modernity, Harvard Art Museums, Cambridge, 08/27/2016 - 01/08/2017

Related Works

This record has been reviewed by the curatorial staff but may be incomplete. Our records are frequently revised and enhanced. For more information please contact the Division of Modern and Contemporary Art at am_moderncontemporary@harvard.edu