Highland, Franklin, Yucca
© President and Fellows of Harvard College
Gallery Text

When Ruscha moved to Los Angeles in 1956 to study commercial design at the Chouinard Art Institute, he was drawn to the proliferation of visual and textual information in the urban landscape. He began to examine language, pop culture, and Hollywood’s distinctive streets and architecture, notably in his 1960s photography books, prints, and paintings. Highland, Franklin, Yucca builds on this earlier work. Here Ruscha derived the textual diagram from Hollywood’s street grid, while he copied the landscape from a book on the Himalayas. As Ruscha has suggested, the mountains also evoke the snowcapped peak of the Paramount Pictures film studio logo. The smoky beige cloud, however, interferes with the legibility crucial for commercial logos. Unlike commercial design, Ruscha’s painting confuses rather than communicating a clear message. Its conflicting modes of visual presentation mimic the experience of processing disjunctive information in the contemporary urban world.

Identification and Creation
Object Number
Edward Ruscha, American (Omaha, NE born 1937)
Highland, Franklin, Yucca
Work Type
Level 1, Room 1100, Modern and Contemporary Art, The Sixties Experiment/Multiple Strategies
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Physical Descriptions
Acrylic on canvas
152.4 x 154.9 cm (60 x 61 in.)
Inscriptions and Marks
  • inscription: On verso, in graphite: Ed Ruscha 1999
  • label: On verso, affixed to stretcher: HIGHLAND, FRANKLIN, YUKKA // ACRYLIC ON CANVAS // 60 X 60" (152.7 x 152.7 cm.) // EDWARD RUSCHA 1999 CODE #P.99.30
[Gagosian Gallery, Beverly Hill, California], sold; to Harvard University Art Museums, 2000.
Acquisition and Rights
Credit Line
Harvard Art Museums/Fogg Museum, Purchase through the generosity of Laura-Lee W. Woods, an anonymous donor, the Broad Art Foundation, Fifth Floor Foundation, The Charles Engelhard Foundation, Catherine and Paul Buttenwieser Foundation, Bruce A. Beal, and William Danoff
© Edward J. Ruscha IV/Gagosian Gallery
Accession Year
Object Number
Modern and Contemporary Art
Publication History

Richard D. Marshall, Edward Ruscha: Made in Los Angeles, exh. cat., p. 196

Richard D. Marshall, Ed Ruscha, Phaidon Press Limited (London and New York, 2003), repr. p. 249 (color)

Stephan Wolohojian, ed., Harvard Art Museum/ Handbook, Harvard Art Museum (Cambridge, MA, 2008), p. 252, ill.

Exhibition History

Landmark Pictures: Ed Ruscha/Andreas Gursky, Harvard University Art Museums, Busch-Reisinger Museum, 01/08/2000 - 03/19/2000

Recent work of Ed Ruscha, Aspen Art Museum, Aspen, 02/13/2004 - 04/11/2004

Contemporary Art from the Harvard University Art Museums Collections, Harvard University Art Museums, Fogg Art Museum, Cambridge, 06/23/2007 - 01/31/2008

32Q: 1100 60’s Experiment, Harvard Art Museums, Cambridge, 11/01/2014

Subjects and Contexts

Collection Highlights

This record has been reviewed by the curatorial staff but may be incomplete. Our records are frequently revised and enhanced. For more information please contact the Division of Modern and Contemporary Art at am_moderncontemporary@harvard.edu